If you have decided that your current website does not strive to fulfil the purpose that it was created for you must go for a re-designing of the website. If you are not satisfied with the outcomes of the website, then perhaps there is an ever increasing need to come up with something bigger and better.
A consistent brand experience is an integral part of your overall digital strategy. Marcom’s Web designers are masterful at leveraging the elements that make up your brand to create a compelling visual design and user experience. We use the latest interactive technologies combined with imaginative messaging and smart visual design to make sure that the work we do connects with your customers and lives up to the brand that you have so much invested in.
At Marcom, user experience is a carefully orchestrated blend of information architecture, visual design and technology. Each element brings something important to the overall user experience. A visually elegant, yet easily navigated site or application that delivers the right functionality and content at the right time isn’t created by accident. It comes from a deep understanding of what your users need to do by a closely knit project team capable of rendering a beautifully designed user experience that meets key business goals around conversion, retention, and transaction.
Analysing the Analytics: Analytics refers to all kinds of data pertaining to your website. Which part of your site has been viewed more than the others, a geographical profile of your web audience, which features have attracted greater attention? The data acquired after an in-depth analysis will help you realise what features need to be kept intact and what to change. It will also help you gain a fair idea of your viewers so that you can keep their preferences in mind while going for a complete overhaul.
Content Management System: This mechanism widely known as CMS is a way of ensuring the kind of content that goes on your site and how is it managed. While redesigning your website you might want to choose from the widely available CMS. Certain things that CMS helps you choose is the user interface so as to determine the ease of use by the users, an editing mechanism to ensure that the content can be edited easily in case a correction or an addition is required. Also a code which is search engine optimised to bring more and more people to your website..
Choosing the Right Design: Quite certainly, every redesign process aims to change the way a website looks. Thus, it becomes important to choose the right font, cases, text styles, backdrops, colours etc all this time over to give it a refreshing feel. The style of the website must be in keeping with its ethos.